Track · careerCurrently in SF CA

How I solve problems

Now boardingSoulscape · Marketing Events Lead
Building identity for the AI-native world.Choose three signals. See what they become.
Signal Composer · v20/3 selected
Compose

Choose three signals. See what they become.

Every combination is a possible self
Cat. № 01 — Beliefs

The principles I believe.

SIG-01 · Data

Speak the signal.

Data is a language. Speak it before you decide.

Numbers are sentences. Read them out loud.
SIG-02 · Travel

Move to know.

Travel is the only honest research.

The map lies. The street tells the truth.
SIG-03 · Real World

Ship from the street.

Build from the real world. Imagination ships nothing on its own.

Field notes beat brainstorms.
SIG-04 · Voice

Say it yourself.

Your work will not speak for you. Use your voice.

Silence gets misread. Author the meaning.
SIG-05 · Taste

Taste is a moat.

Taste is a competitive advantage.

Anyone can copy features. Few can copy a sensibility.
SIG-06 · Creativity

Make it real.

Creativity is a verb — it only exists once executed.

An idea unshipped is folklore.

How I solve problems

Eight stops. Six countries. One operator, still in motion.

"Strategy is the map. Operations is the journey. I make the journey land — across borders, time zones, and the messy middle."

Career timeline — time · place · company8 stops
  1. 2018
    BeijingDaimler Greater China
  2. 2019
    IstanbulINNOVA Girisim
  3. 2019
    IslamabadDnata
  4. 2020
    BeijingByteDance
  5. 2020
    BangkokUnited Nations ESCAP
  6. 2022
    ShenzhenLalamove
  7. 2025
    Los AngelesArtemis Brokerage Inc.
  8. 2026
    San FranciscoSoulscape
Key metrics — tap a stop above to highlight
SFO
San Francisco
Apr 2026 — Present

Soulscape — Global AI Film Festival

A San Francisco-based AI film festival convening creators, studios and frontier-AI labs.

My role

Marketing Events Lead

Own the marketing engine and live programming that turns one weekend into a year-round creator network.

Key data · Impact
  • Creators gathered400+
  • Hollywood × AI partners30+
  • Post-event content arcs12
LAX
Los Angeles, CA
Jun 2025 — Mar 2026

Artemis Brokerage Inc.

A US freight brokerage moving thousands of cross-state loads through its LA warehouse hub.

My role

VP of Strategy & Operations

Partnered with the CEO to rebuild warehouse, dispatch and pricing systems from the ground up.

Key data · Impact
  • Daily overtime cut−50%
  • Operating systems shipped4
  • Workflows redesigned3 lines
SZX
Shenzhen, China
Aug 2022 — Jan 2025

Lalamove

Asia's largest on-demand logistics platform, moving 11 countries' worth of same-day deliveries.

My role

Senior Strategy & Data Analyst · Global MT

Balanced supply and demand across 200+ cities and stood up a new 4-wheel marketplace from zero.

Key data · Impact
  • Daily orders (4-wheel project)~200K
  • Cities marketplace balanced200+
  • Cities store layouts redesigned100+
BKK
Bangkok, Thailand
Aug 2020 — Feb 2021

United Nations ESCAP

The UN's regional commission for Asia and the Pacific, headquartered in Bangkok.

My role

Sustainability Analyst, Sustainable Transport

Analyzed sustainable transport and road-safety policy across 53 member countries.

Key data · Impact
  • Member countries analyzed53
  • Policy briefs supported3
PEK
Beijing, China
Mar 2020 — Aug 2020

ByteDance

The Beijing-based tech company behind TikTok, Douyin and a global content ecosystem.

My role

Strategy & Content Ops, Overseas Business

Scaled overseas education content from one subject to four and grew the knowledge base 3x.

Key data · Impact
  • Subjects expanded1 → 4
  • Knowledge base1M → 3M
  • SMEs trained200+
ISB
Islamabad, Pakistan
Jul 2019 — Jan 2020

Dnata, Emirates Group

Emirates Group's ground-handling arm running cargo operations across the China–Pakistan corridor.

My role

Key Account Manager, China–Pakistan

Managed key China-bound accounts and opened a new route along the CPEC trade lane.

Key data · Impact
  • Flight lines managed4
  • Airports covered3
  • New route · growth leads1 · 3
IST
Istanbul, Turkey
Jan 2019 — May 2019

INNOVA Girisim

An Istanbul-based trading firm sourcing Turkish goods for international B2B buyers.

My role

International Trade Analyst

Led China market entry research and supplier negotiations across five product categories.

Key data · Impact
  • MarketChina entry
  • ChannelB2B e-comm
PEK
Beijing, China
Jul 2018 — Jan 2019

Daimler Greater China

Daimler's regional HQ for China — the group's largest market for Mercedes-Benz.

My role

External Affairs & Public Policy

Tracked NEV and intelligent-vehicle policy and stood up an internal regulatory database.

Key data · Impact
  • Policy database — entries120+
  • Trend reports6
Los AngelesStanfordParisBangkokBeijingShenzhenIslamabadIstanbulLos AngelesStanfordParisBangkokBeijingShenzhenIslamabadIstanbulLos AngelesStanfordParisBangkokBeijingShenzhenIslamabadIstanbul